Imagine that your project is about a certain animal. First of all it is best to explain what sort of animal you want to describe and how it differs from other animals. This way you do not confront the reader directly but gently introduce them to your subject.
Assume that your reader has no time to read your report. If the reader does not immediately grasp the contents of your project and what you are trying to convey, there is a chance that your story will not be fully read. In the first chapter try to make the reader a little bit curious so that with every chapter you give away a little bit more about your subject.